Personal finance can be tricky, and many people have questions about it. Many people have questions about saving, investing, loans, and banking. In the past, they might have asked family or a banker for advice. Now, they turn to Google for answers.
Financial institutions have a wonderful opportunity here. Through the creation of helpful, easy-to-read content, they can acquire new customers and build trust. Perhaps one of the most effective ways to do this is to hire freelance writers to create informative blog posts, guides, and articles.
Why Financial Institutions Need an Educational Blog
An educational blog that educates people on money can be a top marketing asset for financial institutions. Here is why:
Demonstrate Your Expertise
Your company already has finance experts—bankers, loan officers, and investment counselors. You can have a freelance writer interview them and make their knowledge available in helpful articles. This will present your company as smart and trustworthy.
Respond to Real Customer Questions
By reading what people search for on the web (via such tools as Google Keyword Planner), you can know what your customers really need to know. Then, you can write articles that actually address those very same questions.
Get More Customers
When individuals type in “best savings account in Chicago” or “how to obtain a mortgage with poor credit,” your blog can appear in the search results. If they find your content useful, they may use your firm when they require financial services.
Cut Back on Marketing
Advertisements are expensive. Blog entries, though, continue working on your behalf in the long term. The more quality entries, the more people will find your site—without repeatedly paying for advertisements.
Build Trust with Customers
People trust companies that help them. If your blog teaches them how to manage money, they will consider your business a friend, not just a business trying to sell them something.
Why Freelance Writers Are Well Suited for Financial Content
While some companies have in-house marketing teams, freelance writers offer flexibility and niche expertise that can be extremely useful.
You can then submit your concepts to experienced personal finance writers, and you can choose those that meet your needs. This process allows it to be easy to arrange your blog’s content and modify your plan whenever needed.
Several financial institutions have marketing departments, but independent writers have some benefits:
They Know How to Explain Complicated Topics
Good freelance writers are able to break down complex money topics. They know the method to convey that which is extremely easy to even everyone.
They Can Write SEO-Ready
SEO (Search Engine Optimization) makes your blog appear on Google search results. Freelance writers who know SEO will help your article get picked up using proper keywords so you have more people finding your blog.
You Pay Only for What You Need
Instead of hiring a permanent writer, you can hire freelancers project by project. This is affordable and enables you to get quality content without incurring big money.
They Bring Fresh Ideas
Freelance writers have many companies for which they work. They know what problems are trending and can give you fresh ideas for your blog.
You Can Scale Up or Down Easily
If you need 10 articles this month but just two the next, freelancers are flexible. You do not need to be committed to paying a salary when you need less work.
How to Find and Hire Freelance Writers
Use Freelance Websites
Platforms such as nDash,Upwork, and Fiverr enable you to list and employ writers. You can describe the kind of articles you need and choose from writers who offer ideas.
Find Writers with a Background in Finance
Not all writers are well-versed in money topics. Look for writers who have done writing on banking, loans, investing, or personal finance.
Give Clear Instructions
Tell the writer:
- Who your audience is (young adults, small business owners, retirees, etc.)
- The tone you need (friendly, professional, no-nonsense, etc.)
- Words to use for SEO
- Any company guidelines (such as length or format)
Test Their Work
Before you assign a writer for multiple articles, ask them to do a test or sample article. This way, you will know if their writing style suits your needs.
Form Long-Term Relationships
If you hire a good writer, stick with them! They will get used to your brand voice and produce better-quality content over time.
Benefits of Collaborating with Freelance Writers
Working with freelance writers has many advantages:
Cost Control:
Freelancers charge on a project-by-project basis, so you will know the cost in advance. This makes your budget easier to control and permits you to place additional content as needed, e.g., at a product launch. Using freelancers can prove cheaper than keeping an in-house, full-time writing staff since it saves money on salaries, benefits, and office space.
Performance Tracking:
By viewing your website data, you can see which stories are attracting visitors and leading to new clients. You can look at this and use it as a guide to create future material and marketing methods.
Accessibility to Expertise:
Freelancers typically have their area of specialty. For example, you may hire writers specializing in personal financial-type content, which will appeal to your audience. This ensures great quality, experienced content.
Fresh Ideas:
Freelancers introduce fresh ideas and perspectives, which can make your content fresh and interesting. Their external viewpoint can introduce new ideas that connect very well with your audience.
Scalability:
Having a pool of freelancers at your disposal, you can easily scale the amount of content you produce based on your needs. This provides you with the flexibility to scale up or down content production without committing long-term.
Final Thoughts
Financial institutions can benefit a lot from educational blogs. By hiring freelance writers, they can create useful content that attracts customers, builds confidence, and boosts SEO.
The best part? You do not need a huge budget or a big team. Freelancers enable you to have high-quality content without a long-term commitment.
If your company is not using freelance writers yet, it is time to start. A well-written blog will set you apart from your competition and bring new customers for years to come.