Any e-commerce based-business can attest to just how big the industry has become. More people than ever are now turning to online shops and businesses in order to make quick and convenient purchases. In fact, for new businesses just starting out, it has become absolutely essential to have an online presence, even if it’s not a dedicated e-commerce store.
And while there are certainly lots of online sales taking place, that’s not to say your business won’t encounter some serious competition. In fact, it can be difficult to carve out your market share and make sure you aren’t getting lost in the mix. One of the best ways to not only attract customers, but keep them, is to offer a superior online shopping experience. So, here are five ways you can improve the online shopping experience for your customers.
Spend Time Improving the Website
This is perhaps the most obvious answer but it can really offer the best results. Spending time improving the website to ensure that all pages load smoothly and quickly will create a more seamless customer experience. You’ll also need to make sure that the site is easy to navigate, that all the product pictures are high quality and load without issues, and that the search tool works as intended.
The goal for the website should be to allow customers to shop in a stress-free manner that is simple and quick. Many want to find what they are looking for in a hurry and then check out.
Examine Your Order Fulfillment Process
You want to be sure that orders are not only being filled and shipped quickly, but also accurately. Customers will be quick to leave if their orders are slow to arrive, and that they don’t get the products they purchased. Order fulfillment can be handled in a number of ways and should include a precise, accurate, and high-tech tracking portion of the process so that you know where your inventory is, what has been picked and when, and when it was shipped out.
The Checkout Experience Must be Fast, Secure, and Smooth
Then there is the checkout experience that needs to be fast, secure, and smooth at all times. For many people, there is some real hesitation in providing personal details online, so you need to assure them that all their information is secure and won’t be used by outside sources.
Give Shoppers the Ability to Set Up an Online Account
Another useful tip is to give shoppers the ability to set up an online account or profile that is able to save details like their preferred payment method, address, a wish list, store past purchases, and track current purchases. You may even want to offer an incentive to have them set up an account such as a discount code or reward points.
Provide Online Assistance
Then there is customer support, which is also very important. It should be easy and quick for customers to connect with sale representatives that can answer questions and concerns.
All of these tips can work together to help you create an e-commerce site that truly stands out from the competition.
