Your customers are used to sales pitch after sales pitch — give them something a bit different by bettering the way you engage with them. By forming relationships with your clients on a deeper level, they will be sure to come back to you time and time again whenever they are in need of a service in your market.
Better engaging your customers is never going to be an easy task, that’s for sure. Taking the advice laid out below and forming more authentic relationships with your clients will, however, be sure to make all of your hard work worth it in the long run.
Show them that you aren’t a faceless corporation
Your customers are only human, which means that they clamber for human interaction from time to time. If they see your business as just another faceless corporation, their natural instinct is going to stop them from truly trusting in and engaging with your brand.
To show your customers that your business is not one that hides behind a faceless logo, you need to be prepared to engage with them face-to-face. One way to do this is to embark on what is known as a network marketing campaign. This will involve you stepping out of your workspace upon occasion and actually visiting your customers at their homes — this might seem like it is going to demand a lot of hard work on your part, but simply showing that you are willing to make this kind of effort will make it easier for your customers to invest in whatever it is you are trying to sell them. Head to tonivans.com to find out more about network marketing and what you can do to make this form of advertising work for you.
Ask them questions
Failing to ask your customers questions about themselves will only make you look self-centered; if they ever think that of you, you can be sure your customers are going to have a hard time letting their guard down and engaging with you.
Asking your customers questions is a far more difficult task than many people, yourself probably included, think it to be. You have to show yourself to be inquisitive, yet you can’t pry too much. You must refrain from being pushy, as well, as that would just make you look inappropriate.
A few questions that you can and should consider asking your customers include:
- What drove you to our market?
- What made you choose us?
- What can we offer you that other businesses cannot?
- How can we offer you the type of customer experience that you require?
- How did you find us? If you used the internet, what did you Google to end up on our company website?
Keep the questions relevant and, most important of all, keep them coming. Don’t let the conversation stall and keep the conversation flowing as best you can.
Fail to engage your customers, and you won’t stand a chance of being able to draw custom from them time and time again.