What is Card-Linked Marketing? Card-linked marketing (CLM) is a digital advertising and loyalty tool, usually executed through card-linked offers (CLOs). Consumers can find CLOs directly on their credit or debit card as discounts, rewards, cashback, and other connected digital offers from brands. There are three main categories of CLM platforms: bank/issuer-led standalone CLM apps aggregators Examples from each category appear below. Card-linked marketing is the overall strategy, while card-linked offers are individual promotions. CLOs are part of a card-linked loyalty program, which comprises the entire infrastructure. How it Works No standard body, like the Consumer Financial Protection Bureau, defines card-linked…
Author: Valeria Popa
Valeria Popa
Valeria Popa is a fintech and financial services freelance writer. She has experience writing articles, blog posts, and case studies for UK and US audiences. Valeria has built her expertise with an MSc with a distinction in Economics and Finance from the University of Leeds and an MSc with merit in Media and Communications from the LSE. Check out her portfolio here.