It is not a coincidence that more people are investing their money in financial instruments than ever before. People are becoming more aware of the importance of investing in a better future. They are also more aware of sound financial planning and how they can benefit from having their personal finances organized.
As the demand for financial planning assistance grows, there are more financial planners offering their services as professionals and agencies. This too is to be expected; an increase in demand always attracts competitors. In order to stay ahead of the market with your own financial planning business, here are some of the things you can do.
Streamline Customer Experience
The first thing you want to do is make sure that clients – existing and new clients alike – always have a pleasant experience no matter where they are in their journey. Streamlining your interactions with clients will result in clients sticking with you for longer (and new ones becoming interested in using your services).
You can turn to cloud and tech-based solutions to accomplish this. For example, you can use a solution designed to provide better billing for financial services firms such as the renowned Redi2. Redi2, in particular, allows you to enjoy enterprise-grade billing and CRM features without having to invest a lot in the technology.
Leverage Word of Mouth
Happy customers are the best customers. When your clients are happy with the services you provide, they are more likely to promote your financial planning business to others. There are things you can do to encourage existing clients to promote your services more, including offering them incentives for bringing in new clients.
You can apply the same tactic online. Whenever you receive a BBB or Google Business Page review, take the time to follow up and connect with the reviewer directly. A brief one-on-one session or setting aside some time to have coffee with the client is more meaningful than you think for clients; they may start actively promoting your business even further.
Watch Your Service Quality
One of the common mistakes financial planners make as they start to grow is failing to maintain their service level. Managing more clients is not as easy as managing one or two, but that doesn’t mean you can allow for quality drops to happen. You still need to be as attentive as you are when you only have a handful of clients.
So, how can you maintain your service quality? There are two things that you can do in this instance, the first one being incorporating automation into your workflow. By automating mundane tasks, you can allocate more time towards attending to clients. The second solution is expanding the team. When you have more clients to manage, it is time to consider expanding the team as well.
These tips are all easy to implement, but they are tips that will keep you ahead of the competition in the financial planning business. Start improving your business today. The market is only getting bigger as more people care about their financial future.