Whether you’re a small startup business or a citywide brand name, there’s one key area that needs your undivided focus: your website.

That’s right. Oowners and marketers across the globe accept the universal truth that websites have now become extremely important. It cannot be stressed how essential websites are for marketing your business to the modern consumer and driving your sales numbers skyward.

But without the right features, your website is going to flop – which will cause a negative domino effect across the rest of your business.

So, what the must-have features for business websites in 2021? Well, this article is here to tell you all about them! Sit back, open your notes app, and read carefully.

1. SEO content

In order to successfully place your website at the top of search engine results (like Google and Bing), your website needs SEO-friendly content throughout it.

Examples of this are blogs and articles that include keywords relating to your industry. It’s also important to know that a well optimized website (meaning one that is easy-to-navigate, user friendly, and loads fast) will be recognized by search engines and further driven up the results pages.

To get professional help with your SEO content, it’s recommended that you use a professional provider.

Visit www.clickintelligence.co.uk to get started.

2. A marketable and concise domain name

Modern, reputable businesses always have excellent domain names that are short, concise, and easy to market.

If you have a long and complicated domain name (without much relevance to your business or industry), you’re making life hard for yourself. Instead, you need to purchase the best domain name available.

Now, you need to know that purchasing domain names can often be expensive – particularly if they’re short and in-demand. However, if you can get yourself the domain name you want without going outside of your budget, it’s highly recommended you do it. The long-term benefits far outweigh the domain name figure.

3. High-quality graphic design

Graphic design is a booming industry, right now.

This is because, quite rightly, every business wants their website to look perfect; and the only way you can achieve this is through graphic design.

A high-quality graphic designer (or web developer team) will create an aesthetic and ‘feel’ for your website through their graphic design, which will ultimately engage and satisfy your audience. No one wants to visit an ugly and outdated design – they want modern sleekness with exciting design and graphics.

4. An online store

The biggest consumer demand in 2021 is an online store.

People love online shopping, these days – and some even prefer it to in-store shopping. It’s convenient, relaxing, and fun. Plus, there are no closing times!

So, your business needs to have an online store for your products and services. Providing your e-commerce platform is well-designed, executed, and marketed, it will drastically increase your sales.

5. Effective call-to-actions

Here’s a little secret: a lot of businesses (even big, global names) often fail to have effective call-to-actions on their websites. Instead, they’ll leave consumers mindlessly browsing their websites with no clear direction to the desired end location: the shopping basket and check-out.

This is why your website needs to prompt users, when necessary, to go to their baskets and the check-out area. The best way to achieve this is through efficient pop-ups and notifications – which are the ‘call-to-actions’. These will incentivize your customers to make purchases.

5 Must-Have Features for Business Websites You Need

No matter how beautiful your website looks, it is a wasted asset if it does not support a high conversion rate. Increasing your site’s conversion rate might seem like an impossible goal, but it can be achieved by any business with the right know-how and dedication. This guide is here to help you learn the most effective methods for increasing your website’s conversion rate.

Redesign Your Home Page

The team of web designers at ALT Agency Birmingham have a history of increasing conversion rates and explain that one of the most important practices is home page redesign. Your home page is likely the very first direct interaction that a potential customer has with your brand. Therefore, it is vital that you are making the right first impression as this can dictate what type of relationship you have with the visitor. Namely, your home page can be the make or break, the deciding factor of whether the visitor converts or clicks off.

A website redesign can help you to form the right relationship with a client right off the bat with an aesthetic design embodying your brand identity and appealing to your target audience. You should also use text and functional design elements to draw the visitor into browsing your store.

Create a Strong Value Proposition

Your value proposition is the reason why a customer should buy from you; it explains what makes you different from your competition. If you do not have a defined value proposition that is clear and succinct, you should make one now. To do this, you will need to reflect on your brand identity and your business vision. Then, try to create a one-sentence value proposition that tells visitors why they should shop with you.

Create a Conversion Funnel

The term conversion funnel describes the stages of a buyer’s journey that lead to a purchase. The term is usually divided into four steps:

Step 1 Awareness

This is the point at which you capture the attention of a relevant customer who has shown some form of interest in products or services like yours. The customer will become aware of your brand due to the digital marketing efforts you have made.

Step 2 Interest

This step is all about capturing the interest of a potential customer. You can do this through a curated brand image, social media presence, and website design.

Step 3 Consideration

By this step, a potential customer has shown a clear interest in your brand, and they might have done this in a range of different ways, such as following you on social media. At this point, the focus is on motivating a potential customer to make a purchase. There are many ways that this can be done, by offering a discount, free delivery, or through seamless website design.

Step 4 Conversion

This is the final step of the journey, and it starts when a customer reviews their shopping cart and ends when a purchase is complete. Many things can dissuade a customer from completing a purchase, such as a lack of payment options, slow loading speeds, or expensive shipping. The conversion step is designed to ensure do not abandon shopping carts.

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